From Archaeological Museum Showcase to Gamedev – The Missing Links of Creative Collaboration. A Case Study of the Game Numiares – A Dark Tale

Abstract

This study examines collaboration between museums and video game developers through value co-creation processes, identifying factors that support and limit cross-sector partnerships. Using a mixed-method approach combining literature review with case study analysis of the game "Numiares—A Dark Tale," the research reveals significant tensions between museums' authenticity priorities and developers' entertainment focus. The study finds that museums possess vast untapped potential, with archaeological collections offering cultural artifacts that could enhance game credibility and historical accuracy. Key barriers include institutional isolationism, digital immaturity, and intellectual property concerns. The research develops an open innovation model for creative partnerships, demonstrating how museums can commercialize knowledge while maintaining educational integrity. With gaming reaching 41% of the global population, this collaboration represents a critical pathway for cultural institutions to engage digital audiences and strengthen institutional sustainability. The findings provide practical recommendations for building museum-developer partnerships and contribute to understanding digital transformation in cultural heritage management.