Communicating science: the toolbox

Abstract

The aticle presents several different ways of popularizing scientific knowledge. It is not scientific in the sense that it is not a report on a systematic study of the literature or empirical research. It is a tool room: a repository we can turn to in search of tools to help us solve a problem. The article offers three tools. The first is a typology of forms of participation in science. I treat the typology as a tool, too, because defining a problem can be seen as part of the problem-solving process. It's important to understand that there are different forms of science popularization and citizen science participation: each form requires different competencies and will work in a different situation. It's also important to understand that there is a difference between science communication (i.e., what scientists do as part of their work) and science communication (i.e., dissemination of scientific results outside of science). These are two different modes of communication and require separate skills. The second tool is a set of heuristics that may be of interest to those already parsing science communication, but having difficulty communicating science. The last tool is a proposal for a science popularizer's checklist. It is based on my own experience. Anyone interested in science communication can check this tool in action, modify it for themselves, or create their own list, which I encourage you to do.