Prettier Faces, Better Lives? The Impact of South Korean Facial Beauty Standards and Plastic Surgery on Women’s Lives in Frances Cha’s If I Had Your Face

Abstract

With the rising popularity of South Korean worldwide culture (called hallyu or “the Korean wave”) which presents us with images of beautiful stars and k-beauty products, it is worth exploring the nature and impact of Korean facial beauty standards. The following article analyzes the depiction of South Korean appearance norms in the Korean American novel If I Had Your Face by Frances Cha. In the introduction, I familiarize the reader with the novel’s author and plot. Next I give an overview of what South Korean beauty norms entail and explain whether they are inspired by Caucasian appearance standards. Finally, I analyze the novel in-depth with a focus on two characters who undergo plastic surgery, a popular practice in South Korea. Applying the concepts of beauty work, aesthetic labor and social capital, I argue that to Cha’s characters the striving for fulfilling restrictive facial beauty norms represents: an employee’s duty, a desire to escape stigma and social exclusion, and a hope to improve one’s life circumstances. The article therefore approaches beauty as a specific discourse of inclusion and exclusion.